Samsung & Ingosa - Elevating AI Conversations with Galaxy S25 Ultra

Client: Samsung
Industry: Electronics
Agency Partner: Publicis
Campaign Objective: Promote the launch of the Galaxy S25 Ultra and highlight its groundbreaking Galaxy AI features that simplify everyday life.

Introduction: A Smarter Tomorrow with Galaxy S25 Ultra

In 2025, Samsung set out to redefine mobile intelligence with the Galaxy S25 Ultra. Partnering with Publicis and powered by Ingosa's conversational banner technology, the campaign focused on showcasing the personalized AI capabilities of Galaxy AI. From smart task management to seamless app integration, the goal was to immerse users in a human-like digital assistant experience—directly within a banner.

Slogan: Galaxy AI: Human Like Agent – An AI that truly knows you.

How Samsung Used Ingosa

Samsung leveraged Ingosa's conversational display ads to bring Galaxy AI's features to life interactively:

Conversational Feature Highlights:

• Personalized AI Assistant
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  • Function: Provides tailored recommendations like restaurant picks, photo retrieval, recipe suggestions, music tips, and even math solutions.
    
    
  • Benefit: Saves time, improves daily task management.
    
    
• Cross App Action
  
  
  • Function: Ensures smooth task execution across multiple apps.
    
    
  • Benefit: Enhances user productivity and convenience.
    
    
• Now Brief & CTS (Conversation-to-Speech)
  
  
  • Function: Offers daily briefings and voice-controlled interactions.
    
    
  • Benefit: Makes mobile use hands-free and efficient.
    

The conversational banners prompted users to explore features like "Gerçek Yapay Zeka Dostun 🤝", "Chat Assist 🎙️", and "Seamless Actions Across Apps 🔗"—each tailored to showcase specific AI capabilities.

Performance That Speaks for Itself

The campaign exceeded all expectations, surpassing industry and Ingosa benchmarks:

• Impressions: 5,010,432
  
  
• Total Conversation Sessions: 18,498
  
  
  • Unique Conversations: 10,418
    
    
• Engagement Rate (CTR Equivalent): 0.37%
  
  
  • 4.62x above 2023 rich media benchmark (0.08%)
    
    
  • 4.1x better than Ingosa's own benchmark (0.09%)
    
    
• Average Attention Duration: 23 seconds
  
  
  • Vs. Benchmark: 16 seconds
    
    
• Website Redirections from Banner: 410
  
  

Top Initial Engagement Buttons:

• "Gerçek Yapay Zeka Dostun 🤝": 4,909 sessions
  
  
• "Chat Assist 🎙️": 3,751 sessions
  
  
• "Seamless Actions Across Apps 🔗": 3,425 sessions

Why It Worked: Ingosa's Edge

Ingosa’s banners enabled Samsung to:

• Deliver AI demos within the banner, reducing the need for site visits.
  
  
• Customize dialogues based on user preferences in real-time.
  
  
• Retain user attention longer with rich, purposeful interactivity.
  
  

Post-campaign, Samsung also will gain access to Ingosa’s super banner and DCO-compatible remarketing modules—proven to boost interaction by up to 44%.

Client Testimonial

“Ingosa allowed us to bring Galaxy AI to life in a way static ads never could. The interactivity, personalization, and retention were outstanding.”
— Büşra Elçarpar, Senior Client Success Executive at Publicis Groupe, Samsung Campaign

Conclusion: Future-Ready Advertising

Samsung’s Galaxy S25 Ultra campaign is a prime example of how conversational AI banners can amplify storytelling and performance. By turning banner ads into intelligent agents, Ingosa helped Samsung not just tell—but show—what the future of mobile AI looks like.

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Discover how Ingosa can transform your digital campaigns today.

connect@ingosa.ai

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