Maximizing First-Party Data Collection in a Cookieless World: The Power of Conversational Ads
In conclusion, the move towards a cookieless world presents a significant challenge for advertisers. To overcome this challenge and continue to deliver effective advertising, advertisers need to find new ways to collect data and deliver relevant ads to their audiences. One solution is the use of conversational ads, which allow advertisers to directly engage with consumers and collect first party data. This data can be used to create a more personalized and targeted ad experience, which can help to improve the effectiveness of advertising in a cookieless world. Additionally, conversational ads can help advertisers to build trust and establish a relationship with consumers, which can be beneficial in a cookieless world where there is a greater emphasis on respecting consumer privacy.
Companies say their customer service expenses have been reduced by more than 50% thanks to conversational ai assistants
80% of companies state that they have shortened customer waiting time by at least 5 minutes thanks to chatbots
57% of companies report that they have prevented customer churn by more than 20% thanks to conversational AI and chatbots
Convert more prospects and talk to more customers with conversational advertising.
Learn about people's requirements, wants, and preferences in real time.
Conversational ads are more personal. The person who sees the ad directs the conversation - and the outcome - in a way that is meaningful to them.
Gather in-depth conversational insights without relying on third-party data.
Gain new brand insights and optimize your marketing efforts.
Increase engagement and improve the conversational experience.
Conversational ads add a human touch to the ad experience without being intrusive or violating privacy.
With a single conversation, you can serve multiple client segments at all stages of the funnel.
Make an impact with consumers that goes beyond a single click.