International Bank of Azerbaijan (ABB): Decoding SME Banking Habits in Azerbaijan with Ingosa

Turning Display Ads into a Real-Time Market Research Engine: How we engaged 4,000 business owners in just 10 days

At a Glance

The Challenge: Understanding the "Silent" SME Market

ABB Bank, in collaboration with Mastercard and Ingosa, aimed to analyze the digital banking habits of commercial businesses (SMEs) in the Azerbaijan market, identify adoption barriers, and measure brand awareness for the ABB Biz application. However, they faced a classic marketing blind spot: The Unknown.

Why were businesses hesitating to use digital banking? Traditional market research was too slow and expensive, while standard static ads offered no feedback loop. They needed a solution to both promote the app and understand the market barriers simultaneously.

The Solution: The "Research-First" Conversational Banner

• The Solution: High-Speed "Conversational" Intelligence Instead of relying on passive advertising, the partners deployed Ingosa’s AI-powered Conversational Banners.

• Unmatched Agility: The entire creative flow was designed and launched in just 1 day.

• Research-in-Ad: The campaign ran for only 10 days, acting as a high-speed data collection engine funded by the media budget.
  
  
• Interactive Dialogue: The banner asked users direct questions like "Do you use banking apps for your business?" inside the ad unit, turning passive viewers into active participants.
  
  

The Results: Winning the Attention Economy

The campaign shattered industry benchmarks, proving that B2B audiences are eager to engage when the experience is interactive rather than static.

• Deep Attention: Users spent significantly more time interacting with the banner compared to standard rich media benchmarks, actively engaging with the brand rather than just scrolling past.
• Massive Brand Dialogue: In a remarkably short timeframe, the campaign generated a substantial volume of direct dialogue with the target audience, effectively turning ad impressions into active conversations.
• High Engagement: The interactive nature of the campaign drove exceptional engagement rates that far outperformed global industry standards, validating the effectiveness of the conversational format.

Client Perspective

"Ingosa transformed our approach to display advertising, shifting from a one-way communication model to a dynamic, engaging dialogue. In record time, we gained valuable insights from a vast number of SMEs, providing us with market clarity that would typically take months to acquire. Real-time engagement revealed that a significant portion of our audience was not yet digitally active, giving us a major advantage in refining our strategy. This wasn’t just an ad campaign; it was a large-scale focus group that reshaped our marketing roadmap."

— Toghrul Khalafli, Senior Specialist - Digital Marketing Division at ABB Bank

Conclusion

By using Ingosa, Mastercard and ABB Bank didn't just get clicks; they uncovered a massive growth opportunity. They now know exactly who their non-customers are and what they need, backed by thousands of verified conversations.

You’ve seen how conversational ads delivered big wins. Ready to do the same? Sign up to build interactive banners in minutes and achieve 10× more engagement, double the conversion rates, and 100% brand-aligned creativity for your next campaign.

Say Hi!: connect@ingosa.ai