Karaca, a prominent name in the retail industry, sought to elevate awareness of their dowry campaigns while simultaneously generating valuable leads. The core idea was innovative yet straightforward: engage potential customers through interactive questions to guide them towards dowry packages that resonate with their needs. This strategy was expected to not only inform but also intrigue the target audience, fostering a deeper connection with the brand.
Ingosa Conversational Ads Screenshot of Karaca Dowry Campaign, 2023
The Ingosa Effect: A Game-Changer in Engagement
For this ambitious project, in May 2023, Karaca collaborated with Ingosa and Publicis Türkiye and leveraged Google DV360 as the platform for deploying their digital ads. The campaign, aptly named the "Dowry Campaign," was a resounding success, largely attributed to the integration of Ingosa's conversational display ads. Let's dive into the numbers:
Total Impressions: A staggering 7,540,629 impressions, showcasing the wide reach of the campaign.
Total Conversation Sessions: With 4,951 interactions, it's evident that consumers were not just viewing but engaging with the ads.
Engagement Rate: An engagement rate of 0.07% might seem modest at first glance, but in the context of digital ad engagement, it's a notable achievement.
Total Conversation Duration: An impressive total duration of 44 hours, 3 minutes, and 27 seconds spent in conversations.
Average Conversation Duration: Each session lasted an average of 1 minute and 6 seconds, far surpassing the industry benchmark for rich banners. This means Karaca's average conversation duration is approximately 312.5% longer than the average dwell time of rich media ads as per Amazon's 2022 Türkiye benchmarks. This is a substantial increase, highlighting the significantly higher level of engagement achieved through Ingosa's conversational ads compared to traditional rich media formats.
These figures are a testament to how Ingosa's conversational ads captivate and maintain the user's attention far beyond traditional methods.
Why Ingosa's Conversational Ads Stand Out
Ingosa's technology shines through its unique conversational display ads, which differ significantly from standard banners. Here’s why:
Engaging Dialogues: Unlike one-sided messages in traditional banners, Ingosa invites users into a dialogue, understanding and responding to their needs in real-time.
Brand Exposure: Users interact with a branded environment, significantly increasing brand recall and association.
Real-time Reporting: Ingosa provides detailed analytics on user engagement, a feature not commonly found in standard banners.
Average User Attention: With an average attention span of 2 minutes per user, Ingosa drastically outperforms the industry average.
Voices from the Field: Testimonials
Karaca and Publicis Türkiye have expressed immense satisfaction with the results. "Ingosa’s technology brought our dowry campaign to life, enabling a personal touch in our digital advertising," said a spokesperson (Ayşenur Kıvılcım) from Karaca. "The interaction levels and detailed insights we gained were beyond our expectations," added a representative (Selin Eren) from Publicis Türkiye.
Join the Advertising Revolution
If you're looking to make a significant impact in your digital advertising efforts, it's time to consider Ingosa. With its cutting-edge conversational AI, Ingosa offers a unique opportunity to engage your audience in a meaningful, memorable way. Embrace the future of digital advertising with Ingosa and stay ahead in the ever-evolving landscape of consumer engagement.
You’ve seen how conversational ads delivered big wins. Ready to do the same? Sign up to build interactive banners in minutes and achieve 10× more engagement, double the conversion rates, and 100% brand-aligned creativity for your next campaign.
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